Meet the trainers

Amy Melnicoff

Co-Founder · Strength Coach · Psychotherapist · Athlete

Fitness has always been a constant in Amy’s life. She was introduced to weight training and bodybuilding as a teenager, and quickly found a passion for both. As a lifelong athlete, she has competed in four sports across five decades.

Amy has always believed that training the mind is just as important as training the body. In her thirties, she earned a master’s degree in psychology, bringing her understanding of human behavior together with decades of experience in fitness and athletics.

That combination of physical and mental training ultimately became the foundation of Fit & Psyched, which Amy co-founded with her husband, David, in 2010.

Amy Melnicoff, co-founder of Fit and Psyched
Amy Melnicoff, co-founder of Fit & Psyched

Amy believes that training clients is about more than workouts. It is about understanding the individual, meeting them where they are, and helping them build strength and confidence that extend beyond the gym.

That philosophy remains at the heart of Fit & Psyched today: individualized coaching, consistency, and the belief that physical and mental strength go hand in hand.

Education & Professional

  • Co-Founder, Fit & Psyched, 2010
  • Master’s Degree in Counseling Psychology, Palm Beach Atlantic University, 2006
  • Licensed Mental Health Counselor (LMHC)
  • Years of experience in private psychotherapy practice
  • American Council on Exercise Certified Personal Trainer, 1995
  • 30+ years in personal training and coaching

Competitive Athletic Titles Include

  • 2024 Pole Sport Organization Nationals, Master/Grandmaster Winner, Level 4 Championship Division
  • 2011 NPC Southeastern USA Bodybuilding Championships, Over 40 Winner & Open Middleweight, Second Place
  • 1999 NPC Indianapolis Bodybuilding Championships, Overall Winner
  • 1999 NPC Powerhouse Gym Classic, Lightweight Winner
  • 1998 NPC Ohio State Bodybuilding Championships, Middleweight Winner
  • 1997 Ohio State Powerlifting Championships, Overall Winner

Beyond Fit & Psyched

Amy is the author of Fear, Freedom, and the Pole: My Journey of Self-Navigation and founder of The Modern Alchemy Method of Self-Navigation™.

Her work now extends into writing, speaking, and 1:1 performance coaching, building on the same connection between physical and mental strength that has shaped her work for decades.

Fear, Freedom, and the Pole by Amy Melnicoff